Adapting to changing demographics and demand: Demand is shifting from local to global, fuelled by a growing middle class. Successful companies are capitalising on this byཧ innovating and adapting processes, products and strategies.
Overcoming barriers to market entry: Food and beverage companies must research new geographies before making costly expansion decisions𝓡. These assessments will locate the best 🤡opportunities; flag significant barriers; and identify resources to maximise return on investment.
Avoiding common pitfalls: As companies develop their strategy to launch products into new, international markets, it is critical to watch fo🎐r common 🌱pitfalls. These include avoiding overly rigid planning or thinking the company has infinitely deep pockets for financing the opportunity.
Realising new market entry: There are opportunities for food and beverage companies who grow globally. To help realise these opportunities the guide outlines a four-st🐻ep process to formulate and realise a global strategy and action plan.
